Day 1 · Wednesday, October 28
01Investment Discovery Tour
- Visits to strategic sites in Agadir and across the Region’s provinces.
- Meetings with local political and economic leaders.
AgadirRegional provinces
2nd edition
The Investment March
La Marche de l’Investissement
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Context
Mobilising the diaspora for the regions
As economic dynamics become increasingly regional and the strategic role of Moroccans of the World grows, the Kingdom, under the enlightened leadership of His Majesty King Mohammed VI, places its diaspora at the heart of territorial development.
Several million strong, this community is a major lever — not only through remittances, but through skills, networks, business opportunities and investment. Yet only a limited share of this contribution flows into productive investment.
Agriculture, industry, tourism, cosmetics, innovation: Souss-Massa aims to establish itself as an investment destination open to the world and fully connected to its diaspora.
“Regarding the involvement of Moroccans living abroad in the development process — an aim to which We attach particular importance — it is clear that Morocco needs all its children and all the talent established abroad.”His Majesty King Mohammed VI, May God assist Him — Royal Speech of 20 August 2022 (translation)
130+diaspora economic ambassadors
2days of programme
20251st edition in Agadir
20+targeted press articles
130+
The Economic Ambassadors Network
Over 130 diaspora profiles — finance, industry, technology, health, entrepreneurship, consulting — brought together around three complementary roles.
Investors
Direct investment capacity or access to funding.
Intermediaries
Bridges to international networks, institutions and opportunities.
Experts
Sector expertise to structure, mature and lend credibility to projects.
Why
Goals of the 2nd edition
Launched in Agadir in 2025, the Investment March is becoming the annual gathering that brings together the diaspora, investors, project leaders, institutions and economic stakeholders around the region’s opportunities.
20–30
Renew the network
New high-potential ambassadors and reactivation of the 130 existing members.
Deals
Investment commitments
Agreements, letters of intent and partnerships signed during the event.
No. 1
Regional reference
Cluster Souss Massa Promotion as the natural diaspora–region interface.
20+
Media coverage
Articles in national and international media.
The symbol
A people moving towards a shared future
Held in the season of the Green March, the event draws on a powerful image: a united people, committed and on the move. Applied to investment and diaspora mobilisation, this symbol becomes a lever of economic, territorial and emotional engagement.
- 01
Mobilise the diaspora
Around investment, partnership and expertise-sharing opportunities.
- 02
Promote opportunities
Key sectors, flagship projects and support schemes.
- 03
Enable connections
Qualified meetings between diaspora, investors, project leaders, companies and institutions.
- 04
Boost attractiveness
Souss-Massa as a leading investment destination connected to its talent.
- 05
Build for the long term
An annual event that grows in reach and impact with every edition.
Programme
Two days in Souss-Massa
Day 2 · Thursday, October 29
02Forum & Conferences
2
Plenary conferences
4
Parallel thematic masterclasses
Official signing ceremonies
Exhibition area: projects and partner stands
Diaspora economic delegation — it follows this two-day programme: Investment Discovery Tour (Day 1), then Forum & Conferences (Day 2).
Special track
Hosting a delegation of global economic diaspora associations
Build permanent channels of collaboration with networks of Moroccan diaspora entrepreneurs and executives worldwide.
A mutual interest
For diaspora networks
The Cluster gives their members a privileged channel to invest in Souss-Massa: direct access to institutions, qualified opportunities and project support.
For Souss-Massa
Collectives that become investment prescribers and lasting economic relays in their host countries.
01
2-day programme
Presidents and representatives of the collectives take part in the Investment Discovery Tour (Day 1) and the Forum & Conferences (Day 2).
02
Institutional exchanges
Wilaya, Regional Council, CRI and regional value chains; visits to the acceleration zones and the Cité de l’Innovation.
03
Partnership agreements
Formal agreements making these collectives investment prescribers and economic relays in their host countries.
Would your association like to join the delegation? Register
Lead partner
Souss Massa Regional Investment Center (CRI)
CRI Souss Massa supports investors and entrepreneurs at every stage, from concept to completion. As lead partner of the Investment March, it is the go-to counterpart for turning diaspora investor interest into concrete projects.
Last 4 years
+1,200approved projects
+MAD 53bninvested
+52,000jobs to be created
Agriculture
No. 1 region for early produce & citrus · 453,445 ha
Fisheries
National production leader
Tourism
2nd national destination
Industry
+580 plants · +10 ecosystems
Energy & mining
+300 days of sunshine a year
Digital & offshoring
+1,000 graduates a year
Logistics
Port of Agadir: 12.5 Mt
Land
Agadir integrated industrial park · industrial zones
CRI Invest — file submission & trackingOnline appointmentsRegional partnership exchange (B2B)Funding schemesIndustrial zones mapABRID Acceleration programme
Vision
A long-term ambition
The Investment March is not a one-off event. Edition after edition, it is building the leading annual gathering of the Moroccan diaspora in Agadir and the Souss-Massa region.
Each edition widens the community, strengthens links with the regional ecosystem, surfaces new opportunities and measures progress.
Partners
Behind the Investment March
Organisers & partners
Regional collective of Cluster Souss Massa Promotion
Registration
Join the 2nd edition
Investor, diaspora member, project leader, institution or association: register online and the organising team will get back to you with the detailed programme.
